英文摘要 |
The main purpose of this study is to explore whether the consumer characteristics of consumers will have an impact on the choice of purchase channels, and to develop the proposed period can provide a reference for subsequent research. The research object is mainly based on the audio company, using the literature analysis and the questionnaire survey to explore whether the consumer characteristics of the consumer shopping will affect the purchase path. This study is based on the questionnaire survey, the data obtained by descriptive statistics, factor analysis, reliability analysis and other statistical methods to verify the correctness of the assumptions |