英文摘要 |
Based on Technology Acceptance Model (TAM), this study uses the information richness and social presence of communication media as external variables. This study aims to explore the status and attitude of junior high school teachers who use LINE as working communication media. The researcher reviewed the past literature and take questionnaire survey conducted on the junior high school teachers in Kaohsiung City. A total of 409 valid questionnaires were received. SPSS statistical software was used for analysis, and it is listed the main conclusions below. 1. There are different significantly between junior high school teachers' background and constructs. 2. Information richness has a positive correlation to perceived usefulness and perceived ease of use. 3. Social presence has a positive correlation to perceived usefulness and perceived ease of use. 4. Perceived ease of use has a positive correlation to perceived usefulness. 5. Perceived ease of use and perceived usefulness have positive correlations to attitude 6. Perceived usefulness and attitude hav positive correlation to Intention to use. |