運用IPA探討國小學生及其家長對學校員生消費合作社滿意度之研究──以新北市國民小學為例

A Study on Elementary School Students and Their Parents’ Level of Satisfaction on the School’s Cooperative Association by Utilizing IPA for Investigational Purposes– Taking into Account the Elementary Schools in New Taipei City as Examples

本研究旨在探討探討國小學生及其家長對於員生消費合作社的重要程度與滿意程度，並應用「重要度與績效分析」探討員生消費合作社服務中急需改善的關鍵重點，以及學生與家長對於員生消費合作社存廢的意見，以提供教育相關單位改善管理之參考。本研究採用問卷調查法蒐集資料，研究對象為國小五、六年級學生及其家長，並以敘述性統計分析及重要度與績效分析進行問卷資料處理。研究結果顯示，學生與家長對於員生消費合作社感到重要，而且希望員生消費合作社繼續經營。學生對於目前員生消費合作社整體服務傾向於滿意，最重視的構面為「商品屬性」；最滿意的構面為「便利性」；「互動反應」構面為首要改善項目；學生對於健康食品較不重視。家長最重視的構面為「商品屬性」。根據研究結果，建議教育相關單位繼續經營員生消費合作社，改善合作社人員與學生間的互動情形，並且將合作社食品融入食安教育中。

This study aims to investigate elementary school students and their parents the importance they place on and the level of satisfaction regarding the implemented cooperative association, while applying the “Importance and Performance Analysis” so as to investigate the key points needing to be improved in the services provided by the cooperative association, with the students and parents’ opinion on the existence or abolishment of cooperative associations, which will provide references for education-related units within cooperative associations. This study adopts questionnaire surveys in order to collect data, with the objects of this study involving fifth and sixth grade students and their parents, along with incorporating a descriptive statistical analysis and the importance and performance analysis, are all carried out for questionnaire data processing. The study results indicate that, students and parents feel important with the cooperative association, and hope that the cooperative association continues to be in operation. Students tend to be satisfied with the overall service of the current cooperative association.The perspective of the students attach importance to most of the “commodity attributes”, with the most of the satisfactory levels regarding “convenience”; and “interactivity”, which needs to be improved primarily. Studies have shown that students pay relatively less attention to eating healthy food. The parents attach the most importance to is the “commodity attribute”. According to the study results, it is suggested that education-related units continue to operate as a cooperative association, while staffs of the cooperative association needing to improve interactions with students, and to integrate the foods of the cooperative association into their food safety educational programs.