來臺旅客在臺北市的消費及動向（調查年份民國103年）

Annual Survey on the Tourists Expenditures and Trends in Taipei of 2014

臺北市觀光傳播局為瞭解民國103年來臺旅客在臺北市期間之消費金額與消費情況、旅客旅遊動機、旅遊動向、對臺北市之印象、以及住宿旅館滿意程度，計畫之訊息分析結果，可作為相關單位訂定觀光宣傳推廣策略、規畫與改善觀光設施、以及提升服務品質之參考，以提昇臺北市國際旅遊觀光競爭力，並作為估算臺北市觀光外匯收入之依據，特辦理本調查，分別在臺灣桃園國際機場、高雄國際機場及臺北松山機場等3處，針對曾到訪臺北市之離境國際觀光旅客進行面對面之問卷調查。本調查對象為103年1月1日至12月31日出境之外籍與華僑旅客（含大陸旅客，不含過境之外籍與華僑旅客），採用「配額抽樣法」抽樣，取樣時盡量符合作業標準及樣本特徵之控制，以達隨機性及樣本代表性。本調查103年1-12月受訪來臺旅客共4,501人，整體到訪臺北市比率為91.45793%。曾到訪臺北市且願意受訪的旅客有3,600人。茲將103年主要調查結果區分為臺北市國際旅遊市場相關指標、旅遊動向、消費概況、最深刻印象及基本資料五部份，摘述如下。關鍵字一、臺北市國際旅遊市場相關指標質。9,910,204人次 103年來臺旅客人次。91.45793% 103年來臺旅客到訪臺北市比率。906.37萬人次 103年來臺旅客到訪臺北市人次。109.56億美元 103年臺北市觀光外匯收入。1,208.3美元 103年來臺旅客在臺北市平均每人每次消費。4.15天 103年來臺旅客在臺北市平均停留天數。291.15美元 103年來臺旅客在臺北市平均每人每日消費。75.69% 103年到訪臺北市來臺旅客對臺北市旅館整體感覺為滿意以上的比率。

This survey is conducted by the Department of Information & Tourism, Taipei City Government, to investigate the amount of spending, contents of consuming, tourism motivation, travel trends, impression towards Taipei, and the satisfaction level of accommodation hotels by the inbound tourists who paid a visit to Taipei during 2014. Results of the analysis will be used by related organizations to set policies for promotion of tourism, plan and improve tourism facilities, references to improve service qualities, enhance international tourism competitiveness of Taipei, and the bases of estimating tourism foreign-exchange revenues. The survey is implemented face-to-face to the international tourists who paid a visit to Taipei and are departing at the Taiwan Taoyuan International Airport, Kaohsiung International Airport or Taipei Songshan Airport. Survey samples are foreigners and overseas Chinese departing Taiwan during Jan.01, 2014 to Dec. 31, 2014 (including tourists from Mainland China but excluding transit foreigners and overseas Chinese) . The quota sampling is used to conform to its operating standards and the control of sample characteristics thus satisfying sample randomness and representativeness. A total of 4,501 respondents were surveyed during January to December of 2014, with a visiting rate of 91.45793%. 3,600 tourists who paid a visit to Taipei were willing to fill the questionnaire. The main results of the survey of 2014 are classified into 5 parts, they are: indices related to the international tourism markets in Taipei, travel trends, spending overviews, most impression by the visitors, and respondents’ profile. It is summarized as below. 1. Related indices of the international tourism market in Taipei. 9,910,204 persons Numbers of visitors to Taiwan in the year of 2014. 91.45793 % Visiting rate of visitors who had ever visited Taipei in 2014. 9,063,667 persons Numbers of visitors who had ever visited Taipei in 2014. US$10,956 million Total amount of foreign exchange earnings in Taipei in 2014. US$1,208.3 Average amount per spending per visitor in Taipei in 2014. 4.15 days Average length of stay in Taipei for visitors who had visited Taipei in 2014. US $291.15 Average daily amount of spending in Taipei per person in 2014. 75.69% Overall satisfaction on Taipei hotels with satisfied and above by visitors who had ever visited Taipei in 2014.