臺灣醫學影像產業個案公司經營策略之研究

A case Study of Medical Imaging Industrial Strategy in Taiwan

由於醫學影像產業的數位元化，影像擷取及傳輸系統也越來越重要，同時為使不同廠牌的機種設備所產生的影像能互相交換，數位醫學影像傳輸資訊協定標準因此而訂定，目前數位醫學影像傳輸資訊協定標準已逐步成為公認的標準。而這個領域的前三大領導廠商分別是奇異醫療、飛利浦和西門子大廠同樣藉由購併策略來鞏固市場地位，並使自己成為醫學影像整體解決方案的供應商。本研究即是探討臺灣醫學影像產業個案公司，如何面臨大廠的購併與制定標準等門檻下的生存戰，如何因應未來環境發展，並提出具體核心的經營策略。經由本研究之分析所得的結果，界定個案公司成功及失敗的可能因素，作為未來中小企業在經營上之參考。

Due to the digitized Medical Equipment of Radiology (Medical Imaging) , both imaging and transfer systems also turn more important. In the meantime, the Digital Medical Imaging Information Transfer Protocol, which was made for the imaging exchange between different brands of machines, has gradually standardized nowadays. General Electric Company, Philips and Siemens are the top 3 leader firms of this field, the main suppliers that settle the entire medical imaging market through merger and acquisition strategy. This study investigates cases of Taiwan’s medical equipment of radiology (medical imaging equipment) , to find out how to outlive the merger, acquisition and standardization of those leading companies, to cope with the future development and to bring up the core operations strategy. Small and medium enterprises can counsel with analyses of this case study for their future operation through examining successful and failing factors.