強固型電腦產業之競爭策略分析－－以 G公司為例

Competitive Strategy Analysis For Rugged Pc Industry–The Case Of G-Make Company

本研究是強固型電腦的產業競爭分析。在電腦產業發展過程中，從產品生命週期（product life cycle）觀看，此產業巳進入到成熟期，由於種類繁多，且應用範圍廣，一般消費型電腦已無法一體適用全部產業。強固型電腦針對抗鹽霧、防沙塵等特殊需求，提供相對應特殊環境的客制化規格，來滿足客戶需求。本次研究主題，主要在於針對強固型電腦產業鏈結構，以個案G公司為例，利用探討和分析強固型電腦產業界的發展，在面臨各家競爭者的機會與威脅，利用產業分析工具，微笑曲線，BCG矩陣，SWOT分析，新五力分析及專家訪談歸納結果，由微笑曲線中可以發現，應利用本身既有的研發資源進行專利開發來加強產品深度，並投入行銷費用增加產品曝光率以提高客戶群的廣度。藉由研發深度和行銷廣度的支撐，加上輕及薄（Thin&Light）的附加價值。可使個案公司提高強固型產品的市佔率和培植未來性明星產業。

This study is focused on the competitive strategy analysis for rugged PC industries. In the development process of computer industries , from product life cycle to watch, rugged PC industries has been moving into the stage of market maturity. Since the variety, And the wide range of applications, the general consumer computers could not one size fits all industries. Rugged PC computers provide the special needs as anti-saltfog, anti-dust, and provide the corresponding special environment customized specifications to meet customer needs. The main purpose of this study is to explore the competitive advantage and competitive strategy for rugged PC firms when they enter the market of rugged PC industries, As company G is an example, and the opportunities and threats facing the various competitors, The competitive strategy analysis is based on four theory models: Smile Curve, BCG Matrix , SWOT Analysis, New Five Forces Analysis to predict rugged PC industry in the future . They must move their strategy forward two sides of smile curve, one side is the creative develop patented products and the other side is strategy application solution with brand name marketing. By developing the depth and breadth of marketing support , Plus light and thin and mobile value-added features, Enabling companies to increase market share in the case of rugged products and cultivate future of star industry