英文摘要 |
The purpose of this study is to analysis literatures and depth interview of manage and marketing distribution of Taiwan leisure farm owners/managers. It’s hoping to be able to use case study methods to find out the ability, knowledge, and the value of various leisure farm owners/managers; to move towards higher value-added brand marketing; to establish brand leisure agriculture in Taiwan’s competitive edge and; to develop multiple themes and international markets to increase the value of agricultural boutique. The results of this study are: (1) different management styles and distribution ways have indirectly impact on recreation farm. Different management department need to set the core value to increase their competition; (2) the impact of farm development in product positioning, for example the green management; (3) the pricing strategy tend to be set as high quality-mid price strategy and high quality-high price strategy based on customers but producers. |