英文摘要 |
In the current era of the frequency of consumption of coffee people are gradually growing trend of coffee quality, service quality, place and atmosphere required degree has become more elevated. In recent years, the consumer population into the coffee shop more and more, the number has gradually increased. This study focused on service quality of coffee, according to literature review, expert interviews and coffee business type, etc., we summarized three main aspects and eleven criteria, to measure the concept of service for the coffee shop chain quality questionnaire. In this paper attempts to construct the critical factors in evaluating all aspects of the coffee industry based on the suggestions of the experts, employ the AIJ integration method of the AHP, and to establish a set of overall evaluation model of the service quality of the coffee industry, and also provide a vastly improved foundation to the contributors and to provides customer information based on evaluation aspects and the weight of criteria in the evaluation frame. |