數位匯流的新工具採納記者的社群媒體使用與影響評價

Journalists’ Use of Social Media as Reporting Tools

本研究探討在匯流環境下，記者使用社群媒體的情形，包括使用時間、在社群媒體上的活動、及記者對社群媒體對其工作與專業影響的評價。本研究採問卷調查法，從台灣新聞記者中成功訪問了1,099位。研究發現：記者每天平均使用社群媒體的時間約為101分鐘；主要活動以查閱蒐集資訊為最多，維繫新聞關係次之，參與大眾互動最少。本研究也援引創新傳佈理論與媒介使用，試圖了解那些因素可以預測記者的社群媒體使用行為。結果發現：年齡、性別、教育程度與工作地點均具預測力。此外，研究也顯示，雖然記者認為社群媒體可以擴展多元影響，但有超過七成記者認為大量使用社群網路素材會犧牲新聞正確性及降低新聞品質。本研究也顯示，記者對社群媒體呈現一種「既期待又怕受傷害」的矛盾情結。

This study investigate journalists’ use of social media and explores the impact of social media on their work. Results of a national survey of 1,099 Taiwanese reporters indicate that social media are frequently used by Taiwanese reporters to check information, find latest news, and to maintain relationships. Moreover, results indicate that journalists’ demographics and geographic location are significant predictors of their social media use behavior. The results also show that although a majority of reporters agree that social media allow them to promote their work and to communicate better with their audiences, they are worried that the new reporting tools have the potential to undermine journalistic values and their professional credibility.