台灣原住民正名運動再現：透過誰的歷史視角？

Representations of the Name Rectification Movement of Taiwan Indigenous People: Through Whose Historical Lens?

本文以概念隱喻理論、歷史論述分析及語料庫語言學為研究方法，分析台灣三報再現原住民正名運動的方式。運用概念隱喻理論及歷史論述分析二層式的分析方法，本文證明新聞報導中出現頻次最顯著的兩種隱喻──旅程隱喻及衝突隱喻──以極為不同的方式呈現於不同的報紙媒體中。藉著分析概念隱喻的認知特性及文本中其他的論述修辭策略，我們發現台灣三報在再現原住民正名議題時，糾葛著各自的意識形態及政治立場，並反映出不同的國家認同觀點。我們因此主張報紙再現的「台灣原住民是自我」框架是一種「偽」架構，藉以遮掩視原住民為他者的論述立場。本文總結，台灣報紙論述中再現之原住民正名運動，是基於各報不同的政治立場及意圖，並透過漢人的歷史視角呈現。

Within the theoretical and methodological framework based on the conceptual metaphor theory, the discourse-historical approach, and corpus linguistics, this article examines the various representations of Taiwan indigenous people’s name rectification movement in three major broadsheet newspapers, the United Daily News, the Liberty Times, and the Apple Daily in Taiwan. Using two-tier analysis, which incorporates the discourse-historical approach into the conceptual metaphor theory, we demonstrate that JOURNEY and CONFLICT metaphors, the two predominant types identified in news coverage, are portrayed in divergent ways in different news media. By analyzing the cognitive characteristics of conceptual metaphors in combination with other discursive/rhetorical strategies, we demonstrate that political orientations and underlying ideologies are ingrained in the corpora news reports, and the ways in which the newspapers’ publishers delineate the indigenous issue echo the different positions they take toward national identity. We hence posit that ‘Taiwan indigenous people as the positive Self’ construction is a pseudo-positive Self construction, which is merely a camouflage for the media’s real stance on viewing indigenous people as the Other. We argue that all of the representations of the name rectification movement in three different newspapers in Taiwan are based on intention, inextricably intertwined with the newspapers’ ideological stance of national identity, and are viewed through the historical lens of the Han people.