農業電子商務研究：韓國NACF Hanaro-Club 的個案研究

A Study on Agricultural Electronic Commerce: A Case Study of NACF's Hanaro–Club in Korea

本文的研究目的是調查農產品電子商務的實際情況與問題、NACF（National Agricultural Cooperative Federation）中Hanaro-Club 的特殊偏好以及解決Hanaro-Club 中電子商務所正面臨的問題。NACF 有一雄心勃勃的計畫，要以業務與國際貿易可行的B2B2C (business to business andbusiness to consumer)形式打開網際網路市場。過去主要合作的購物中心，多數宣稱的內容是分配的延遲與不同產品的商討。當在整合購物中心抱怨最多的不同產品的商討與交易及退款的延遲時，為解決Hanaro-Club 中電子商務所面臨的問題，本研究建議如下：第一，商品規格化與品質控制系統的建立；第二，擴展資訊技能的基礎、高速公路網的拓寬教育與相關資訊技術的訓練。

The purposes of this paper are to investigate the actual conditionand problems of e-commerce in agricultural products and specialpreference for Hanaro-Club in National Agricultural CooperativeFederation (NACF) and to find a way to solve confronting problems of ecommercein Hanaro-Club. The NACF has an ambitious plan to openan internet marketplace in which B2B2C (business to business andbusiness to consumer) type of transaction and international trade can bedone. Major contents of claim on the primary cooperative shoppingmalls are delay of distribution and deliberation of different goods. Whileon the integration shopping mall, it is mostly complained about thedeliberation of different goods and delay of exchange and refund. Thisstudy suggests the ways to solve problems of e-commerce in Hanaro-Club are as follows. Firstly, establishing for standardization ofcommodities and their quality control system are needed. Secondly,expanding a foundation of information facilities and supper-highwaynetworks widening education and training for relevant informationtechnologies are necessary.