英文摘要 |
While social networking sites facilitate participatory information sharing and collaboration, there has been a global trend for Facebook users to disconnect from the site due to privacy concerns. The goal of this study was to explore factors that may influence Facebook users' intention to switch between social networking sites in the context of communication privacy management. The results revealed that personality traits were significant predictors of privacy management behaviors. The complete paths from personality traits to switching intention through privacy management and self-disclosure behaviors were also found. Theoretical and practical implications are discussed. |