從價值鏈觀點探討產業營運對其全球運籌影響之研究──臺灣石斑魚產業為例

A Study on Relationships between Industry Operation and Global Logistics via Value Chain: The Case of Taiwanese Grouper Industry

本文旨在探討臺灣石斑魚產業營運之決定因素，並從價值鏈觀點探討產業營運對全球運籌之影響。研究範圍包括臺南、高雄、屏東等地，為達本文研究目的，透過問卷調查獲取研究所需之實證資料，並應用統計方法中，以SPSS 軟體進行信度與效度分析、因素分析萃取重要決定因素、並以LISREL 軟體採最大概似法估計路徑係數，以檢測該三構面之相關性。實證結果指出，產業營運所涉生產因素、市場條件、產業結構與競爭策略、相關支援產業等，及價值鏈所涉主要活動與支援活動對臺灣石斑魚產業全球運籌確實有所影響。尤有進者，研究結果亦發現，產業營運對價值鏈從主要活動與支援活動所獲之附加價值有正面顯著影響，價值鏈對全球運籌亦有顯著正面的影響。指出價值鏈於產業營運對全球運籌中扮演中介角色，亦即透過價值鏈，臺灣石斑魚產業之營運促使全球運籌有較佳之營運效果。基於該研究結果之資訊，可提供臺灣石斑魚業者產銷與經營策略及政府單位制定相關政策之參考。

This study aims to explore the key factors of industry operation and theirinfluences on global logistics through value chain for Taiwan grouperindustry. The main research areas contain Tainan, Kaohsiung and Pingtungand etc. In order to achieve our research objective, this study useseconometric methods apply statistical analysis. Reliability, validity and factoranalysis were conducted by SPSS to extract the main factors of industryoperation, value chain and global logistics. The structural equations modelwas analyzed using the LISREL computer package and path coefficientswere estimated by maximum likelihood estimation for detecting therelationships among these three constructs.The empirical results reveal that the determinants related to industryoperation including production inputs, market conditions, industrial structureand completion strategies and related supporting industries, and the factorsrelated to value chain consisting of main and supported activities wouldactually affect the global logistics for grouper industry in Taiwan.Furthermore, industry operation has significantly positive effects on valuechain creating from main and support activities and in turn, value chain alsohas significantly positive effects on global logistics. Value chain is importantintermediary between industry operation and global logistics. Through valuechain as a mediator, industry operation on Taiwanese grouper industry canwork better on global logistics and effects on global logistics will be larger. Basically, these empirical results can provide the useful information forproduction and marketing suggestions to grouper operators and policyimplication to government agencies.