想樂活嗎？以遊憩者—遊憩環境契合度與場所依戀觀點探討之

Do You Want LOHAS？ From the Viewpoint of Recreationist-Environment Fit and Place Attachment

本研究目的為從遊憩者－遊憩環境契合度與場所依戀之觀點探討樂活意願的形成，以關渡自然公園、阿里山國家森林遊樂區、台南七股暨 北門濕地、墾丁國家森林遊樂區為調查地點，採用自填式問卷進行資料收集，資料分析顯示遊憩者－遊憩環境契合度影響場所依戀，且遊憩者－遊憩環境契合度、場所依戀兩者皆能影響樂活意願的形成。此研究發現說明遊憩者樂活意願的形成主要原因可能來自遊憩者本身與遊憩環境間的互動關係，且當此互動關係經由個人與環境的相容性轉至情感依戀時，不僅會促 進遊憩者追求自己的身心健康，同時也會鼓舞遊憩者對遊憩環境的愛護與永續發展的重視。據此，提供旅遊地經營管理單位發展遊客遊憩體驗活動之參考。

This study aimed to explore the formation of lifestyles of health and sustainability (LOHAS) intention from the perspective of recreationistenvironment fit and place attachment. An on-site questionnaire was administered to visitors at Guandu Nature Park, Alishan National Scenic Area, Tainan Qigu and Beimen Wetlands, and Kenting National Forest Recreation Area. The results revealed that recreationist-environment fit has impact on place attachment, and both recreationist-environment fit and place attachment influence the formation of LOHAS intention. The findings suggest that LOHAS intention of recreationists is developed mainly because of the interactive relationship between recreationists and the recreational environment. When individuals’ fit with the environment grows into an emotional attachment, they will be inspired to pursue physical and mental health, and to protect the recreation environment and stress sustainable development. The study provides references for tourism destination management in designing recreational activities.