以衛生署2002年網站評獎活動結果：分析台灣健康網站品質現況與發展

The Evaluation of Quality of Healthcare Web sites in Taiwan: the report from the DOH's 2002 Healthcare Web Site Award

2002年開始，衛生署採用評獎活動方式來推廣國內健康網站品質促進活動，本研究擬探討該活動之結果，進一步分析並提出後續評獎活動發展建議。參與活動之網站類型分為四組，共212家，約佔台灣健康網站20％。以指標平均得分來看，四組中以商業性網站表現最佳，其次是基金會學協會網站、教學醫院網站、個人網站。而個人網站品質上的差異最大，基金會學會協會網站的品質差異最小。在中項指標中以網站內容更新、內容豐富與分類架構表現皆在中等以上，但在檢索與安全管理上則有明顯改善空間。各組網站需要加強的內容包括：商業性網站應增加提供最新消息、公告事項或活動及公佈網站所有的贊助廠商與支援。基金會學協會網站應加強表明所提供資訊不能取代醫師之治療等警語。個人醫療網站應加強表明作者姓名或所屬單位與聯繫方式。醫院網站應加強隱私保護與網站安全管理。研究也發現初、複審的評估結果一致性相當高，隱含經由合適的指標協助與訓練下，受過訓的碩士程度學生對於健康網站也可有不錯的品質判斷。本研究結果可提供網站建構者提升網站品質及上網者健康資訊搜尋之參考。在後續網站評獎活動發展上，建議報名時應加強參與網站提供更細部之屬性背景資料、增加單項優異獎項與分級給獎、取消四類分組方式，建立獎章之認證與管理機制、進行建置過濾型入口網站之可行性與實施模式研究。

In 2002 the Department of Health (DOH, Taiwan) has organized an award campaign to promote the advancement of Taiwan's healthcare Web site quality. There were 212 Web sites voluntarily registered and divided into 4 groups with this campaign, which account for 20% of the total population of Taiwan's healthcare Web sites. Commercial sites featured the best performance among the four groups, followed in turn by foundational/institutional, teaching hospital, and individual sites. While foundational/institutional sites have the least amount of Web page discrepancies, enormous quality deviations exist between Web sites. There are some recommendations: The commercial sites should add the latest news offerings, bulletins, related campaign announcements, and should disclose their sponsors and supporters. The foundational / institutional Web sites should highlight the warning that any information specified in the Web page does not substitute for medical treatment by doctors. Individual Web sites must focus on disclosures of authors' names, organizations and contact details. Finally, hospital Web sites are required to improve privacy protection and Web security management. In this study, we also found that the revaluation results correlated closely to the evaluation in the preliminary review, which implies that students in Master degree are able to conduct the evaluation of healthcare Web site quality well through assistance of indicator-based approaches and relevant training. The result of this study can provide web site developer to improve the resource of Web site quality and the reference of health information in Internet access. We suggest the follow-up award campaign of healthcare web sites could add more detail identify information, setup more award items and build quality labels management method, make filtering Web site feasible and implement study proceed.