台北市醫學中心、區域醫院和地區醫院網站之病患為本功能分析

Analysis of Patient-Oriented Features Available on the Websites of Medical Centers, Regional Hospitals, and District Hospitals in Taipei City, Taiwan

鑒於網路連繫帶來的便利性，醫療機構的網站往往是民眾與醫療機構的第一接觸點，故建立完善的醫療照護體系資訊網站是基本的醫療市場行銷策略。本研究旨在檢視及比較台北市醫學中心、區域醫院和地區醫院網站的就醫掛號及醫師介紹相關之十項基本病患為本功能。依據2013年8月衛生福利部醫事司公告之醫院評鑑及教學醫院評鑑合格名單，台北市的醫學中心有8家、區域醫院13家、地區醫院22家。因為4家地區醫院沒有設立網站，故共計39家醫院網站列入本研究的分析。結果顯示醫學中心及區域醫院的網站較地區醫院網站有較完善的病患為本功能，尤其是在看診進度查詢、行動應用程式掛號服務、介紹每一位醫師的個人獨立網頁以及從醫師簡介網頁直接連結至掛號網頁的功能有顯著差異。本研究分析台北市醫院網站的病患為本功能，研究結果可提供醫院經營管理者及醫院網頁設計者參考，期望藉此醫院能建置病患為本功能之友善醫療網站，得以增進醫療機構服務品質。

With the convenience of the Internet connectivity, the homepage of a hospital can often be the first point of contact for health consumers. Therefore, a well-designed website is the basic marketing strategy of any modern healthcare organization. The present study aimed to examine and compare the availability of 10 basic patient-oriented features in the websites of medical centers, regional hospitals, and district hospitals located in Taipei City, Taiwan. According to the list released in August 2013 by the Taiwan's Joint Commission of Hospital Accreditation, Ministry of Health and Welfare of Taiwan, 8 medical centers, 13 regional hospitals, and 22 district hospitals located in Taipei City were identified. Since four district hospitals did not have a website, the remaining 39 hospitals were included in the analysis. Results indicated that patients-oriented features were better implemented in websites of medical centers and regional hospitals compared with district hospitals. In particular, consultation queue enquiry, availability of mobile app, homepage for each physician, and hyperlink from physician's homepage to appointment webpage were significantly different among medical centers, regional hospitals, and district hospitals. In conclusion, this study examined the availability of several important patient-oriented features in Taiwan's hospital websites. Hospital strategic planning can use the findings as a basis for development and implementation of their websites. It is hoped that through the available of patient-oriented features on hospital websites, the quality of service by healthcare providers can be improved.