英文摘要 |
The study is designed to figure out how “aesthetic marketing training perception” enhances employees' “quality sense” and “job involvement” acts as mediator in order to learn about the interaction between these three factors. Through hierarchical regression analysis, the results showed that the dimension of aesthetic marketing training perception has a significant effect on quality work performance and job involvement does have partial moderating effect. Hopefully, the result of this study can bring organization aesthetics research a new material for ongoing study and provide a reference direction for those organizations who plan to implement corporate aesthetic into training courses. |