美學行銷訓練知覺對員工工作質感表現之影響－－以工作投入為干擾變數探討

The Effect of Aesthetic Marketing Training towardQuality Sense – Moderating Variable on JobInvolvement

本研究欲從組織內部探討美學之於員工潛移默化的效果。藉由組織內部的「美學行銷訓練知覺」加強員工「有質感的工作表現」並以「工作投入」為干擾因子，進一步了解三者之間交互作用關係。使用階層迴歸分析，研究結果顯示美學行銷訓練知覺的構面對於企業員工之工作質感有顯著差異，且工作投入確實有部分干擾效果，本研究結果盼能為組織美學領域添加研究新範圍，同時也能提供欲實施組織美學訓練之企業課程編制的參考方向。

The study is designed to figure out how “aesthetic marketing training perception” enhances employees' “quality sense” and “job involvement” acts as mediator in order to learn about the interaction between these three factors. Through hierarchical regression analysis, the results showed that the dimension of aesthetic marketing training perception has a significant effect on quality work performance and job involvement does have partial moderating effect. Hopefully, the result of this study can bring organization aesthetics research a new material for ongoing study and provide a reference direction for those organizations who plan to implement corporate aesthetic into training courses.