不同類型運動觀光客在參與動機和遊憩體驗與幸福感之相關研究

A Study of the Relationship between Participation Motivation, Recreation Experience and Well-being on the Different Types of Sport Tourists

本研究主要目的有三點，首先分析不同類型的運動觀光客在參與動機、遊憩體驗和幸福感之間的差異情形；其次探討運動觀光客在參與動機、遊憩體驗和幸福感之相關性；最後則針對參與動機和遊憩體驗對運動觀光客幸福感的預測力進行分析。以「媽祖萬人崇BIKE」、「南投日月潭國際萬人泳渡嘉年華」及「冬戀宜蘭溫泉季──馬拉松」等，不同類型運動觀光賽事活動參與者為研究對象，共計690人為受試者。研究工具共計四部份問卷，分別為個人基本資料、參與動機量表、遊憩體驗量表及幸福感量表等。研究結果發現：1.運動觀光客背景變項及不同活動類型在參與動機、遊憩體驗及幸福感有差異存在。2.運動觀光參與動機、遊憩體驗與幸福感有正向相關性存在。3.運動觀光參與動機和遊憩體驗可以有效預測幸福感。本研究根據結果與發現提出研究結果的應用，並對後續的研究提出若干建議，希冀能提供給各縣市政府部門、民間組織和學術研究等相關單位，在未來籌辦各類型運動觀光活動之參考依據。

The objectives of this study were: 1. to analyze the differences between different types of Sport Tourists in Participation motivation, Recreation Experience and Well-being; 2. to explore the relations between Participation motivation, Recreation Experience and Well-being in Sport Tourists; 3. to explore the predicative power of Participation Motivation and Recreation Experience to Sport Tourists Well-Being. The subjects were 690 cyclists selected from Dajia Matsu Pilgrimage Procession of bike, Swimming across The Sun Moon Lake and Yilan Hot Spring Festival of Marathon Race Event. The subjects were administered “Participation Motivation Inventory”, “Recreation Experience Inventory” and “Well-being Inventory”. The collected data were analyzed by descriptive statistics, t-test (independent), one-way ANOVA (independent), Pearson product-moment correlation and multiple stepwise regression analysis. The findings were as follows: 1. There were differences on demographic variable and sports types of Sport Tourists. 2. There is positive correlation between “Participation Motivation” and “Recreation Experience” and Well-being sports on Sport Tourists. 3. The “Participation Motivation” and “Recreation Experience” could effectively predict Well-being on Sport Tourists. Based on the results and findings of this study, some applications and further research suggestions were offered.