創新商業模式之研究──以水產'G'公司為例

本研究的動機係在藉著實務與理論對照與呼應，提供營運中的中小企業主，未來經營公司發展之參考，本研究以中小企業(水產G 公司)為例，將商業模式四個構面為基礎(價值主張、基礎設施、顧客介面、成本效益)，導入SWOT 分析交叉評估及探討，幫助公司重新思考經營策略，發現全新的機會，創新公司商業模式，以達成獲利極大化之目的。本研究使用結構式訪談法來驗證，以水產G 公司為研究對象，進行交叉評估及探討。研究結果發現：一、以顧客介面觀點來看，水產G公司長期較不重視顧客關係管理及行銷作為，若改變經營策略，將可提升公司價值。二、創新商業模式評估，可以讓公司評估其市場地位的健全程度，也就是從現行商業模式中找出新的機會點。

In this study, practice and theory by comparison with the echoes, hoping to make the operation of the small business owners, to provide reference for future development of the operation. This paper tries to take small and medium-size enterprises (aquatic product Company G) for example. Based on the business model of four dimensions (value proposition, infrastructure, customer interface, cost-effectiveness); introduce SWOT analysis to explore and help companies to rethink its business strategies, find the new opportunities , innovate companies business model to achieve the goal of profit maximization. The present study used structured interviews to validate the method, in order to explore the G for the study, assessment and cross.The results showed that:1.in the view of customer, in the early day of G was established. Taiwan's economic is pretty well, less competitive, easier to operate, and therefore less emphasis on long-term customer relationship management and marketing .If G changes its business strategy, G will enhance the value of the company;2. Innovative business models to assess that allows organizations to assess the robustness of its market position, which is hoping to find new opportunities from the current point in the business model.