大專生對7-11滿意度之研究－－以崇右技術學院為例

The Study of Colleage Students to 7-11 Satisfaction - Example for Chungyu Institute of Technology

現代社會中，人民講求快速以及便利，在這方面，7-11 已經占有極大的市場，7-11提供多樣化的服務，取貨、寄貨、繳費、販售咖啡、霜淇淋、各式生活用品以及食品，某部分7-11 架設停車場以及用餐區，帶給顧客極大的便利性，探討大專生對7-11 滿意度之研究的現況分析、差異性考驗以及提供給業者改進建議，本研究以問卷調查法，採隨機抽樣共發出250 份問卷，有效回收率100.0%，研究主要結論為：零用金方面，在「服務品質」、「促銷方式」及「整體顧客滿意度」構面，「3,501 元以上(含)」大於「2,501元至3,500 元」。科系方面，在「服務品質」構面達顯著水準。研究建議:提供消費滿額贈品以及FACEBOOK 打卡給予優惠

In the modern society, the people stress rapid and convenient, in this aspect, 7-11 have already occupied a tremendous market, 7-11 provide diverse service, take goods, send goods, pay the fee, sell coffee and ice cream , every kind of daily necessities and food, certain part 7-11 install parking lot and dining area, bring the customer the tremendous convenience. Explore into the current conditions analysis of the university student to 7-11 satisfactions, difference test, providing the improvement suggestion to the operator. Adopts a random sampling by questionnaire survey and totally sends out 250 questionnaires, effective recovery rate 100%. The main conclusion: Petty cash, in 'the service quality', 'promote sales the way' and 'total customer's satisfaction' factor, 'above 3,501 dollars' was more than '2,501-3,500 dollars'. The department, in 'the services quality' factor, achieve the significant level. The recommendation : provide to consume to fulfil the quota present and FACEBOOK to beat the card to give a special discount.