互聯網場域下社交網絡社區規則研究－－以微博社區委員會為例

Study on the Rules of Internet Social Networking Platform:The Theory of the Weibo Community Committee

社交網絡是一個網絡化的社會群落，在網絡社會環境中，對於內容的監管，不僅是對自身社區中環境的維護，更是對網絡社會環境中各個網民的行為規範進行整合。我國社交網絡平台的發展，經歷了從最初的跟隨到現階段的自成體系，其平台自身設立的在線糾紛解決機制已成為電子商務發展中的一項創新。對於社交網絡平台來說，如何維護網絡環境的整潔和內容的健康、建立良性的平台治理機制成為其健康發展的重要環節，平台通過創立社區規則來解決互聯網場域下的海量糾紛，對於現階段的電子商務立法具有一定的參考意義。

Social networking is a network of social community, in which the content regulation is not only for the maintenance of its own community environment, but also an integration of users’social behavior norms in this network. Having experienced the stages from following-in to self-contained in its development, Chinese social network platforms has evolved their own online dispute resolution system, as an innovation in the growth of E-commerce. It has becoming important part of its healthy development for social networking platforms to maintain healthful and clean network environment, and to establish a virtuous platform governance mechanism. Nowadays, those platforms solve massive disputes in that field through creating community regulations, which would also be of certain reference value to E-commerce legislation at this stage.