旅遊者需求心理分析與旅遊文化經濟的發展研究──以旅遊紀念品為例

Research on Tourists’ Psychological Demand Analysis and Cultural Economic Development of Tourism─A Case Study of Tourism Souvenirs

本文針對旅遊業快速發展，我國目前旅遊景點的旅遊紀念品雷同、單一、無特色等現狀。通過分析旅遊需求心理、旅遊紀念品現狀、旅遊者的旅遊行為及旅遊需求的不足，對旅遊者獲取行為進行分析評測，設計了一種基於我國旅遊紀念品特徵的需求設計方法，並探討了進行了系統原型開發思路。同時設計了原型系統的需求要素，並探討了該要素實現用戶需求行為的即時滿足分析，並提取與需求相關的完整資訊，為分析使用者需求、優化旅遊文化紀念品資源配置提供了資料基礎和借鑒方案。

Considering the current situation of rapid development of tourism industry, homegeity of tourism souvenirs in tourist attractions in China at present, and lack of variety and characteristics, this paper evaluates the tourists behavior of acquisition and proposes demand design methodology by analyzing the psychological demand of tourism, the status quo of tourism souvenirs, tourist behavior and insufficiency in tourism demand. It also discusses the way the system prototype is developed. Meanwhile, a proposal is made on the demand factors of the prototypical system, and the real-time satisfaction analysis is conducted as to how these factors fulfill the customers' demand behavior. Then the complete information on the demand is extracted to provide a database and scheme for further analysis of the customers' demand and optimization of configuring tourism souvenirs.