英文摘要 |
With the wave of the Internet led to the rapid development of e-commerce, online shopping market has gradually expanded, online shopping for modern people are shopping convenient and time-saving. For the racquet industry, the focus on the target customer base is the key to profitability, of course, but the reflux old customer more opportunity to become loyal customers, repurchase of behavior occurs when consumers equal invisible for the seller free to speak, and then cause not consumer desire to buy, therefore, the customer can be seen once the transaction had importance for the enterprises. This study was aimed to investigate the online auction repurchase of consumer behavior. Adopting random sampling, we issued a total of 221 questionnaires, the effective rate of 100.00%. The study main conclusions were: the age, "the totel re-purchase behavior" construct, the "over 30 years" was greater than "20 to 25 years old"; when purchases, at the "professionalism" construct, the "time discount" was greater than "not necessarily." Research recommendations that enhance precision staff training and revise good management system. |