創業網絡動態與風格創新之研究－－以臺灣中小型製鞋業為例

Research in Entrepreneurial Networks Dynamic and Stylistic Innovation: By Small Shoes’ Firms in Taiwan

台灣中小型製造業多以代工模式發跡，因資源缺乏常需藉由網絡關係取得技術與創新概念。技術與風格是產品創新重要元素，其價值受社會價值觀改變的影響，廠商尋求產品創新不應僅強調產品屬性特色，更應使風格設計的象徵意涵與企業形象或價值產生關連。本研究以深度訪談個案研究法，探討中小型製鞋廠創業者，在產業環境衝擊下，如何透由網絡動態調整，追求風格創新元素的變化軌跡。結果顯示，廠商早期多利用替國內外通路品牌廠代工，以累積深厚技術能力，但為因應環境衝擊，需不斷地調整網絡連結成員，以培養市場觀察力與敏感度，除能累積技術外並可辨別風格變化。此過程是獨特的，風格創新元素由早期經網絡成員學習所累積的生產技術改善轉為以日常生活素材、身兼通路銷售員的設計師、或為滿足特殊族群市場的消費者等，而形成生活元素風格創新的驅動軌跡。

Most Taiwanese small and medium manufacturing firm’s entrepreneur acquires technology and innovation idea through the development of network relationship. Technology and style are important elements for product innovation. Thus, firms seeking for product innovation not only emphasize the characteristics of product attributes, but also look for the relationship between the symbolism of fashion style and organizational image. Using in-depth case study method, this study investigates in small and medium shoes’ firms to explore how the firms seek for stylistic innovation by adjusting their network resource when facing the impact from industrial environmental turbulence. The results show that the firms increase their technological ability by manufacturing branded product for international or domestic companies in their early stage. These firms continuously adjust the linkage of network members to heighten their ability to observe market and sensibility to differentiate market style. The process of stylistic innovation is unique in these firms. Four kinds of source contribute to the driver of stylistic innovation, which includes network members who improve production technology, parts and components of life style, designers who are also distributors and consumers who have special needs, which are different from other international brand companies.