重型機車騎士的休閒旅遊動機及旅遊滿意度之研究－－以屏東地區為例

Heavy Motorcycle Rider Leisure Travel Motivation and Travel Satisfaction- A Case Study in Pingtung

本研究目的為：探討屏東之大型重型機車騎士的休閒旅遊動機及旅遊滿意度之差異情形與其相關情形。以屏東縣166位大型重型機車之騎士做為研究對象。以SPSS 13.0 for windows版統計軟體作為資料整理及統計分析，統計方法為描述性統計、t考驗、單因子變數分析及皮爾遜積差相關，顯著水準定為α=05，結果發現：一、不同性別、年齡、月收入、旅遊季節騎乘大型重型機車騎士的休閒旅遊動機差異達顯著水準。二、不同教育程度騎乘大型重型機車騎士的休閒旅遊動機差異未達顯著水準。三、不同年齡、旅遊季節騎乘大型重型機車騎士的旅遊滿意度差異達顯著水準。四、不同性別、教育程度、月收入騎乘大型重型機車騎士的旅遊滿意度差異未達顯著水準。五、休閒旅遊動機與旅遊滿意度呈正中度相關。

The purpose of this study were to investigate the heavy motorcycle riders leisure travel motivation and satisfaction in Pingtung, and the relationships between their travel motivation and satisfaction. The subjects were 166 heavy motorcycle drivers in Pingtung County. With SPSS 13.0 for windows statistical software version as the data compilation and statistical analysis, statistical methods of descriptive statistics, t-test, one-way ANOVA and Pearson correlation analysis, a significant level was set at α =.05, the results showed that: 1.In the different gender, age, monthly income, the tourist season heavy motorcycle riders leisure travel motivations difference were significant level. 2. In the different levels of education heavy motorcycle riders leisure travel motivations difference did not reach significance level. 3. In the different ages, the tourist season heavy motorcycle rider tourist satisfaction difference were significant level. 4. In the different gender, education level, monthly income heavy motorcycle rider tourist satisfaction difference did not reach significance level. 5.The leisure travel motivation and tourism satisfaction were positively correlation.