明華園歌仔戲團之新聞敘事分析：以聯合報為例

Ming Hwa Yuan Taiwanese Opera Troupe –Narrative Analysis of News Stories：A Case Study of UDN News

本文旨在思考「歌仔戲團體與新聞媒體」之間的關係與意義。本研究以「明華園」歌仔戲團為個案，利用聯合新聞資料庫，回溯1981-2010 與明華園相關的新聞事件，透過敘事理論觀點，描述並分析「短訊、新聞報導與新聞評論」在新聞場域中「如何再現明華園」。藉由敘事觀點，明華園在新聞中的角色從「被報導者」轉變為參與各種不同文化政治（兩岸文化交流、教育、文化政策）等論述場合的「發言者」，其意義從「新聞事件」轉變為「新聞價值」，進而跨越前期之綜藝版到後期之文化藝術版，在不同公眾興趣的報導版面中出現。新聞中再現明華園的行動史，以「本土藝術」為形象，透過明華園參與各種演出等文化與社會活動，歷經「蛻變」、「精緻」、「創新」、「發揚」、「社會參與」、「文化創意產業」等情節。明華園在新聞敘事的歷史紀錄中呈現「堅韌生命力」的中心思想，在臺灣文化政治的發展脈絡下，也建構明華園成為本土精緻藝術的象徵。

This thesis aims to determine the nature and meaning of the relationship between a Taiwanese opera troupe and the media. The study focuses on the “Ming Hwa Yuan” Taiwanese Opera Troupe and makes use of the UDN News Database to trace news events relevant to Ming Hwa Yuan between 1981 and 2010. The research will describe and analyze how instant news, news reports, and news commentary represent different representations and meanings of “Min Hwa Yuan” in news field. In terms of narrative perspective, Ming Hwa Yuan is itself a participator in different cultural and political events; the result is that Ming Hwa Yuan’s role in the news has become newsworthy in itself. Meanwhile, the history of Ming Hwa Yuan has been a focus of the news. As a symbol of local arts, and appearing in a variety of cultural and social activities, Ming Hwa Yuan has experienced periods of “change”, “refinement”, “innovation”, “glory”, 'social participation', 'culture creative industry' – all as the plot of Taiwanese opera.