動態圖像在動作特徵與審美性因子關係上之研究

The Study on the Relation of Dynamic Images between Action Feature and Aesthetics Factor

在數位媒體設計應用上，動態圖像所佔的比例佔大部分，因此瞭解動態圖像信息對觀者在視覺心理上的影響，使其符合數位設計需求，其實是個非常重要的課題。本研究為了探討動態圖像信息與審美性因子的關聯性，以及審美性因子的複雜度，嘗試導入信息熵理論於視覺評量方法當中，並對視覺評量所產生的影響進行分析。在研究方法上，以語意差異法（semantic differential method）與主成分因素分析（principal factor analysis; PFA）來探討動態圖像信息的審美因子，並導入正負面信息的概念，探求審美信息率AIR。研究目的：1.探討視覺設計之審美性調查與資料分析方法。2.探求動態圖像的審美性感性因子對觀者心理性的影響。3.探求視覺評量效標的審美信息率（aesthetics information ratio, AIR），並提出動態圖像設計之建議。研究結論，在導入視覺特徵概念的視覺評量方法上，結果發現，動作特徵以空間表現、生活經驗、比例調和等，在視覺評量時可受到較多的關注。風格特徵以「空間表現型」獲得最高的視覺評價。此外在審美性因子的建構上，本研究共歸納出7組感性因子；分別為美感性、辨識性、喚起性、平衡性、變化性、象徵性等，視覺評價較佳次序為時間性、平衡性、辨識性、時間性等。最後研究發現，當AIR愈高者，則代表動態圖像的正面信息的出現機率就愈高，就能產生較高的審美性。

Most of the dynamic image information has to be presented in the application of digital media design. Therefore, it is essential to understand the influence of dynamic image information on observers' visual psychology and make the information conform to the demands of media design. Furthermore, to discuss the correlation between dynamic image and aesthetic factors and the complexity of aesthetic factors, this study tried to adopt information entropy theory in visualized evaluations and analyze the influence from the evaluation. The semantic differential method was adopted to discuss the aesthetic factors in dynamic image information and the concepts of positive and negative information were also incorporated to explore the AIR. The study purposes are triple-fold: to discuss the influence of dynamic image information on aesthetics by applying information entropy theory, to explore the aesthetic factors in the aesthetic questionnaire and to build criteria of visualized evaluation, and to propose the concept of aesthetic information ratio, AIR and to verify its reliability and validity when evaluating feature information. The visualized evaluation incorporated with visual feature concepts suggested that observers' subjective judgments would be influenced by visual features, and the information quantity from dynamic expression would also be influenced by form features because of “angle and balance.＂ Some action features, such as space expression, life experience and proportion, received more attention in the visualized evaluation. The “type of space expression＂ earned the highest visualized evaluation in style features. Moreover, the result also generalized seven emotional factors from the construction of aesthetics factors. Time, balance and recognition were sorted as the top three factors in the visualized evaluation.