不同認知型態對詞圖構思與分鏡腳本表現之影響

The Effect of Cognitive Styles to the Performances of Words and Images Ideation in the Storyboard

本研究主要目的在於探討分鏡腳本構思過程中，不同性別認知型態者在字詞（word）與圖像（image）構思、創意性、故事架構、表現技巧、構思內容與構思時間比例的關係。本研究使用實驗法（experimental method）、內容分析法（content analysis）與訪談法（interview），以質性、量化方法進行交互驗證。研究結果發現：1.字詞與圖像創意構思與分鏡腳本之間有關聯性。2.不同性別在構思內容的方式明顯不同；男性傾向功能性主題的詞圖聯想，女性則傾向使用情感與符號圖像。3.時間構思比例的結果，女性投入在詞圖構思比例多於男性，因此女性在整合腳本構思所花費的時間比例亦相對少於男性；且分析型者偏重字詞構思、直覺型者偏重圖像構思。4.分析型女性在分鏡腳本表現：創意性、故事架構、表現技巧等項目上，明顯較其他類型者有較佳的表現。

The purpose of this research is to study the relationship among word and image ideation, creativity, structure and skill-expression ability, ideation approach and ratio of ideation time during the ideation process of storyboard between genders and cognitive styles. Experimental method, content analysis, and interview method are used for this research to make cross evaluation. The research result indicates that word and image ideation could help in revealing associated storyboard creativity. It also shows that males tend to use the functional type of words and images while females tend to use the emotional metaphor words and symbol images. Females spend more ratio of ideation time on word and image ideation than males, whereas the females spend fewer ratios on storyboard ideation than males. In general, compared with other types of people, analytic females have better performances in storyboard in terms of creativity, story structuring, expressing skills, etc.