以虛擬化身為媒介之多模式3D商品互動展示對使用者認知影響之研究

User Cognition by Using 3D Multimodal Interactive Display of Product through Virtual Avatar

商品互動展示與使用者之間形成一個溝通的管道，透過人機互動方式體驗一項商品能有效地傳達資訊給使用者，而運用感官多模式互動，可以模擬更真實的商品體驗來瞭解商品。本研究探討多模式互動展示對使用者商品認知的影響，用問卷調查了解使用者對展示設計的需求，再以多模式人機互動程序分析感官多模式應用，最後藉由使用者操作實體系統配合問卷調查，了解多模式互動展示對使用者商品認知的影響。獲得以下結論：陳列情境顯示，幫助模擬真實使用的感覺，讓使用者清楚所有展出商品並快速選擇；反饋立體顯示，使用者在沒有情境的輔助下較難感受到商品使用的真實性；仿真實擬顯示，藉由外部連結得到更多商品資訊，商品認知會隨互動程度增加；全景觀看則顯示，無法讓使用者判斷商品的好壞程度及試用感覺。

The product display, which interacts with users to form a channel of communication, provides users more product information. Today, the use of human-computer interaction is more effectively conveying information to users. Multi-sensory interactive mode, which simulates the real user experience of the product, enables the user to know the product. This study is to discuss how multi-mode product display influences the user's cognition toward the product. By conducting questionnaires, this study tries to analyze the user's requirements toward the product display. And continuously through the process of multi-modal human-computer interactive product display, this study analyzes the applied mode of the multi-sensory mode and the construction of the system. In the final session, users were asked to operate the real system. In accordance with the analysis of the questionnaires, we can further understand we can further understand how the multi-mode interactive display effected on user's product cognition. The followings are the findings of this study: context selected display, which simulates the real user-environment, enables the user to identify all the presented products and select the item immediately. As to the feedback stereoscopic display, it is difficult for the users to feel the authenticity of the product without the context. Cross-platform simulated material object, by means of the external links, is to get much more information so that the user's cognition toward the product will increase through the extent of the interaction. Panoramic view is unable to help users distinguish the good and bad products and the feeling after the trial.