文化產品設計程序

A Study on Cultural Product Design Process

每個國家的傳統文化與生活型態，均具有獨特的識別性。當推動文化創意產業，成為目前各國經濟發展策略的趨勢之際，臺灣豐富多元的族群文化特色，足以提供設計領域潛在的應用價值，成為創意來源及概念發展的依據。但目前文化產品研究，偏向理論模式的探討、架構層次屬性、或是提出產品設計的策略等，惟有發展一套適合文化產品設計的程序，以提供設計文化產品時的參考依據，則益形重要。本研究主要區分為二個階段實施，首先經由文獻探討及綜合專家意見，擷取情境故事法及產品語意學適用於文化產品設計的部分，再於設計過程中佐以文化特色的彙整分析，發展文化產品的設計程序。第二階段則是據以進行設計創作，探討文化特色在產品設計應用上的可行性，藉以檢視設計程序的運用成效。最後，提出相關研究建議，以供後續研究參考。

The product identity of local feature or nationality is influenced by the essential of local cultures and lifestyle. Recently, the importance of studying Taiwanese cultures has been shown repeatedly in several studies in design field. Focusing on more theoretical aspects and strategies, the studies lack practical implementation procedures or effectiveness evaluation on cultural product design. The purpose of this study is, therefore, to induce a feasible practical design framework for applying cultural features in product design. The approach undertaken in this study includes two phases. The first phase started with a synthesis of literature review, expert opinions, and appropriate principles from Scenario and Product Semantics for establishing the design framework and process. A follow-up cultural attributive analysis was applied before the implement process for induction of fundamental guidelines and design principles for cultural product design. At the second phase, based on the framework and guidelines, a design practice was conducted to examine which cultural attributes could be feasible for product design. That presented herein creates a design framework for investigating how cultural product design crosses over cultures and illustrating design practice guidelines for cultural product design.