G-Mark大賞設計特質之構成因素與結構

The Structural Analysis of Design Characteristics of G-MARK Grand Prize Winners

日本在1990年代經歷泡沫經濟的衝擊之後，產學界開始積極地審視全球化的潮流，並且伴隨著亞洲新興國家的崛起，迫使日本必須重新思考在全球化佈局中的角色，此一趨勢反映著日本設計產業正在進行突破長達10年經濟低潮的全面思索與反省；目前設計相關史料，大多採取以10年為單位的時間軸與領域差異的空間軸加以組織，而且內容的呈現僅止於上一世紀，本研究以近10年的G-MARK為研究對象，不但延續本世紀設計活動的發展歷程，更跨越個別領域的框架，探索全面性的設計特質。本研究探討1999~2008年G-MARK大賞作品之設計特質的結構與構成因素，採用紮根理論的方法，針對概要說明、設計理念、審查評論等文本進行分析，經由NVivo8質性軟體的編碼並輔以二元論觀點分析，歸納出構成設計特質的9大面向，包括：視覺面向、互動面向、革新面向、環境面向、整合面向、感官面向、使用面向、系統面向與文化面向，藉由這些設計特質之因素、結構及內容意涵的探討，本研究成果希冀成為探索未來設計發展的思維與趨勢之參考指標。

The academic and industrial fields in Japan were scrutinizing the trend of globalization right after the bubble economic blooming in the 1990s. In addition, the rising Asian economics had also forced Japan to rethink its positioning in global perspectives. Under this trend, the Japanese design industry had also been reflecting and looking hard for ways of breaking through this decade-long economic recession. The historical information of design as of today is mainly interpreted by two facets-time and space, and covered backward to the previous century only. Taking the G-MARK awarded works in the last decade as our subject, it not only extended the track of design activities into this century, but also cut across various territories of design to investigate the existed design characteristics at a full spectrum. This study is aimed at analyzing the design characteristics and their structure of the G-MARK Grand Prize winners from 1999 to 2008. Based on the grounded theory, the NVivo 8 software and the concept of dualism were utilized to analyze our data collected from the outlines, designer's comment, and jury comment of those prize-winning design works. Finally 9 facets of design characteristics were found, including visual, interactive, innovative, environmental, integrated, sensational, utilizing, systematic, and cultural facets. It is hoped that the structure of these facets of design characteristics can be taken as reference for exploring the future design trends.