幽默設計的類別與表現技巧

The Intention, Depth and Technique of Expression in Humor Product Design

延續符號學的觀點，本研究引用分析心理學的理論來探討幽默設計，檢視設計合理的引用比喻、象徵之外，幽默是如何感動人，甚至令人發笑的。首先，介紹幽默的範疇、比較詼諧與滑稽等相關概念，探討幽默的傾向性與內涵深度。並引用弗洛伊德從內涵和形式對笑話的剖析方式，來看待相關繪畫和設計創作的形式表現，並嘗試用論述與設計實例，整理出六組幽默的技巧，包括：移置與引喻、錯誤推理與反面陳述、凝縮與並置、多重運用與雙重含意、誇大或重覆的表現、行為動作與表情姿勢等。最後，綜合其間的一致性，提出兩點基本概念：熟悉的心像和節省的原則，來解釋形成幽默設計的特徵。

Based on semiotics viewpoint, this study brings analytical psychology theory to look at humor product design. First of all, it introduces the concept of humor in a wide sense, compares the differences between wit, comic, and humor in the narrow ones, and discusses their intentions, depths and techniques of expression. Then it quotes Floyd's classification and examples in jokes from two aspects of content and form to see the similar expressive techniques in paintings and product designs. The result demonstrates that there are six groups of techniques in dealing with humor design, including displacement and indirect representation, nonsense and representation by the opposite, condensation and juxtaposition, multiple use and double meaning, exaggeration and repeat, behavior and action, and expression and gesture. Looking all over of them, finally this research submits two basic concepts, the mental image and the economical principle, the characteristics of which humor design is composed.