提升設計組織創造力做法之研究

A Study on How to Elevate Organizational Creativity in Design Organizations

在現今競爭激烈的產業環境，許多企業認為創意之產生和創造力的應用對於企業長遠發展扮演舉足輕重之角色，組織內個人創造性的行為如果能有效地加以激發、組織和整合，將有助於整體組織創造力之提昇，進而提高企業競爭力。對於創造力本身或是針對設計師個體創造力評價研究已有豐富之文獻，但對於當前強調團隊合作產生創意的模式，尤其是以設計組織為對象的相關研究則較少見到，本文嘗試先以文獻探討方式了解有關影響設計組織創造力之相關構面，作為進一步探討設計組織創造力基礎，並藉由深度訪談，了解目前國內設計組織在提升創造力相關做法。從訪談結果的分析發現，由於受訪者所處設計環境之差異，對於好的創意之定義亦有詮釋的差別，進而在提升設計組織創造力之做法產生不同程度之重視。因此，對於設計組織之管理者而言，並沒有唯一通用之有效提升方式，而是必須根據自身組織的條件或限制，考量這些提升做法，在面對不同設計策略及環境下調整運用，以便能用更客觀之角度來審視組織創造力，藉以提高設計的成效。

With keen competition in today's industry's environment, many enterprises think that creative ideas and application of creativity act very important role to enterprise's long-term growth. If the persons' creative behaviors can be effectively boosted, organized and integrated within organization, it will contribute to organizational creativity, and then improve enterprise's competitiveness as a whole. There are abundant studies regarding to designer's individual creativity, but to emphasizing at team-base, especially the research regarding design organization as the target are less likely to see. By analyzing relevant papers, the research first tries to get into the factors that influence design organization, then further probing into the study on organizational creativity in design-oriented profession. With depth interview, we understood that design-oriented organizations how to improve their creativity by appropriate actions in Taiwan. From the analysis of the interview results, we also found that due to the differences of business environments, interviewers also had different perspectives referring to the definitions of good ideas. It draws various degrees of attentions when weighing creativity and how to improve it in the organization. Therefore, for design organization, there is no single effective rule to improve organizational creativity. In order to get effective design capability, while facing different layout strategies and environments, administrator must adjust these methods to fit into their own need according to the conditions or restrictions of the organizations.