運動休閒服飾設計指標之建立與分析

The Establishment and Analysis of Evaluation Index in Sportswear Design

休閒運動對現代人而言，逐漸在生活中占有一席之地，對於運動休閒服飾的要求也愈來愈高，設計者面臨消費者需求的改變及同業競爭激烈的情況下，除了仰賴設計者本身經驗、市場判斷、製作技術等因素外，還有哪些關鍵會影響設計，便顯得格外重要。本研究採德菲層級程序法（Delphic Hierarchy Process； DHP），建立一套運動休閒服飾設計指標模式；首先，模式的建構，以深度訪談與德菲法（Delphi Method）專家問卷評定，篩選出在專業考量上具有高度共識的評估準則。爾後，應用分析層級程序法（AHP）進行專業評估。最後，取得具優勢的各項評估準則之相對權值，作一致性的檢定與分析。研究結果顯示，設計指標構以「市場分析」權重占0.415為最高；而評估項目之全體權重中，以「顧客層確立」權重占0.124為最高，其次為「上季銷售情況」權重占0.096。藉此指標架構設計與調查，可獲得運動休閒服飾設計與開發的重要參考資訊。

Leisure sports are becoming increasingly important for modern people. The demands for sportswear are getting higher as well. In addition to their expertise in design, marketing awareness and manufacturing techniques, designers must take the key factors that influence designing into consideration in order to face the change of consumers' demands and the competitiveness of the craft. This study adopted the Delphic Hierarchy Process （DHP） to establish an index in sportswear design. First, the establishment is done by interviews and evaluation of experts' questionnaires to sift the evaluation guidelines which are commonly agreed upon. Next, the AHP is applied to conduct professional evaluation, and then get the relative weights of indicators under the examination of inconsistency checking. The study results show that in design index, the Market Analysis is the highest in priority, with 0.415 in weight, while in overall evaluative items, the Targeted Consumer is the highest by 0.124 in weight, followed by 0.096 of Last Season Sales. Based on this evaluation index, we can get crucial references in sportswear design and development.