視覺傳達設計人員專業知覺之研究

The Study of Professionalism Perception for Visual Communication Designers

本研究在探討我國視覺傳達設計人之專業知覺，從自主性、專業承諾、同業自律、服務信念及同業認同五大構面，分析視覺傳達設計從業人員、視覺傳達設計科系教師及學生對專業知覺之認知程度，俾瞭解視覺傳達設計專業化的成熟度。實證結果發：（1）視覺傳達設計專業人員專業知覺、自主性、專業承諾、服務信念及同業認同均明顯高於學生，但與教師則無差異。（2）除服務機關規模外，性別、年齡、學歷、主修專長、職稱、工作年資及每月所得觀為影響專業知覺的重要變項。這意味著「視覺傳達設計」已是「逐漸浮現的專業」，期望本文之研究能夠相關資訊，有助於視覺傳達設計的專業發展。

The main purpose of this paper is to explore professionalism perception for visual communication designers from five dimensions, which is autonomy, professional commitment, peer self-discipline, service belief, and peer identification. It analyzed perception degree of visual communication practitioners, teachers, and students to understand their professional maturity. Empirical results indicate that （1） visual communication practitioners' professionalism perception, autonomy, professorial commitment, service belief, and peer identification are higher than those of visual communication students, but those of parishioners are the same as those of teachers. （2） sex, age, educational background, specialty, position, working year number, and monthly income are significant variables affecting professionalism perception except for the company size. Such findings imply and 'visual communication design' had gradually become 'emerging professionalism'. In expect that this study can provide visual communication designers with relevant information to improve professional development.