感性化產品造形之塑造——以造形特徵為基礎

Creating Product Forms with Prefered Kansei via Formal Features

本研究針對小家電與消費性電子產品進行探討，借重資深工業設計師的專業知識，建立感性意象與產品造形的對應關係，進一步塑造具有「運動的」、「可愛的」與「簡潔的」等三種感性意象的產品造形。其中，感性意象是依據受測者對產品圖片的描述以及問卷調查之結果而得；產品造形是以六項造形特徵的組合來描述，因此，上述三種感性意象可對應至不同的造形特徵組合，每一種產品均可由這些造形特徵的組合表現出「運動的」、「可愛的」或「簡潔的」感性意象。最後經由受測者評價證實，本研究塑造之產品造形確實具有高度的感性意象，能夠符合目標族群的感性需求。

According to the knowledge of three professional industrial designers, this research constructed the corresponding relationship between Kansei images and products form. Then, the form of varied products with three different Kansei images were created respectively, including 'sporty', 'cute' and 'simple'. The Kansei images, resulted from what the subjects described the pictures of products and questionnaire, could characterize the formal attributes of the products in markets very well. Besides, products form was defined as the combination of six formal features, so that each Kansei image would only suit for one combination of six formal features. In other words, each product form could display the 'sporty', 'cute' or 'simple' image with different combination of six formal features. Finally, the test proved that what we created did satisfy subjects' Kansei needs.