圖形式樣化在零售商品包裝插圖設計之應用

The Application of Illustration Stylization in Retailed Product Packaging Design

本研究透過文獻討論，定義出包裝插圖及其式樣化的表現方式，並以實查法歸納出台灣市場之商品包裝插圖式樣化表現趨勢，探討其結果形成之原因，提供包裝視覺設計師與市場流行趨勢研究學者做為參考。經抽樣觀察目前市場包裝插圖與建立功能交叉分析表來探究其關係對應，歸納出現有商品包裝種類與插圖設計，的確具備了某一種趨勢表現與圖形式樣化特色。而插圖式樣化的程度與圖形的形態特徵及商品欲傳達之功能意念具有密切的關係。研究結果希冀可以提供設計師思考的兩個方向：一方面明瞭插圖種類的流行與式樣化表現方式之原則；另一方面可以藉由插圖設計趨勢的瞭解，提昇設計出新奇包裝插圖的機會。

This study is to discuss the definition of stylization of illustration in packaging design through literature reviews; and analyze the packaging illustration of the grocery products through marketing survey base on the random collection of packaging illustration. The results of the survey can be analyzed to provide reference materials to packaging designers and visual perceptive research workers. According to the sample-taking observation and cross-analysis, we have found the stylization and characteristics of some packaging illustration have profound function of communication and there are several types of illustration that designers used regularly. The results can provoke two dimensions of design thinking: the principles of stylization presentation and the understanding of the trend of illustration applied to packaging design.