始政四十週年紀念臺灣博覽會研究：視覺傳達設計

Study of the 40th Anniversary of the Ruling Expo in Taiwan: Visual Communication Design

本文針對「始政四十週年紀念臺灣博覽會」之視覺傳達設計的表現特質與形式做分析與探討，研究結果顯示：（1）由於當時製版與印刷技術均不太成熟，故文字或圖案的設計採比較穩重、平衡或是大塊色面的表現方式。（2）各項代表日本或台灣博覽會的象徵符號如總督府、廟宇、展覽館之建築物或名勝、高山等等，被充分的應用在設計表現上。（3）雖然臺灣博覽會是由日本政府所主導舉辦，卻是台灣有史以來唯一的一次國際性博覽會，在台灣的視覺傳達設計史上應有其重要的地位。（4）參與博覽會各項視覺傳達設計的設計家或設計公司雖然大多數為日本人，但其所傳達出來的專業與敬業精神，足堪學習的典範。

This paper is focus on the visual communication design of the 40th Anniversary of the Ruling Expo in Taiwan. Research results indicate; （1） due to the immaturity of plate-making and printing technology, the design of lettering or graphics was less extravagant, and balance and block colors were maintained; （2） all symbols representing Japan or Taiwan image, such as the viceroy residence, temple, expo building or attraction, mountain, etc., were fully used in the design; （3） though the exposition was organized by the Japanese government, it represents an unique international exposition of Taiwan, therefore holding an important place in the history of visual communication design in Taiwan; and, （4） though most designers of the exposition were either Japanese or from Japanese institutions, the professionalism and attitude to work exhibited are worthy of modeling one's learning on.