聯合分析法在筆記型電腦最佳化設計應用之研究

A Study of the Application of Conjoint Analysis in Optimum Design of Notebook Computers

筆記型電腦體積小攜帶容易，功能也日漸齊備，已愈來愈受歡迎，不過由於市場上競爭激烈，各廠家無不盡全力開發吸引消費者之產品，然而設計師或生產者要如何去掌握影響消費者購買筆記型電腦之偏好因素，使所設計出來的筆記型電腦真正符合購買者之要求是設計之關鍵，也是所有筆記型電腦廠商必需面對的問題。本研究結果發現透過聯合分析法可有效的掌握消費者在購買筆記型電腦最喜歡的產品組合，從中了解消費者在選購筆記型電腦時之評選屬性之重要比，進而建立筆記型電腦最佳化設計之模式。

Notebook Computers have become increasingly pervasive in recent years for their compact size and portability. A notebook computer is more likely to success in the highly competitive market if it is designed to fit the consumer's preferences. Although consumer preferences are difficult to identify, research findings from this study indicate that the conjoint analysis can be used to explore effectively the best product mix for a notebook computer and analyze the weights among the attributes that transform from the selected factors. Therefore an optimum design model for a notebook computer can be established.