全球資訊網上互動式多向度評量法問卷製作系統之發展

Development of a WWW-based Tool for Interactive Generation of Multidimensional Scaling Questionnaires

本研究在發展一套以全球資訊網（World-Wide Web）為平台的多向度評量法（Multidimensional Scaling或簡稱MDS）問卷製作系統。全球資訊網可說是網路上的超媒體（Hypermedia）系統，具有分布廣泛、操作簡單、跨平台及可包含影像、聲音、文字、動畫等多種資料的優點。本系統利用全球資訊網之表單（Form）及分割視窗（Frame）功能，以JavaScript及CGI程式，建立一套互動式問卷製作系統。經由此系統，設計師可在全球資訊網上，依照自己的需要來設計相似性或偏好性研究的MDS問卷。然後透過產生器自動產生網路問卷，使設計師能直接在全球資訊網上進行問卷調查、自動蒐集問卷調查結果。本研究之目標在發展設計自動化之軟體工具，以協助設計師發展設計構想，減少處理設計資料之時問與資源。

This research develops a Questionnaire Generator system for Multidimensional Scaling （MDS） on the World Wide Web （WWW）. Using WWW as the medium for conducting survey has several advantages over traditional paper-based medium. For example, the questionnaire can be accessed through a consistent interface from any computer connected to the internet. In addition, the questionnaire can contain multimedia objects as well as adaptive questions. The Questionnaire Generator is implemented by combining Forms and Frames in HTML with Java Script and CGI programs. Designers can use this system to interactively design an online questionnaire for collecting similarity or preference data, and to generate the HTML file and the CGI program required for conducting the online survey. By using the online questionnaire, similarity or preference data can be recorded automatically. This frees the designers from the burden of manually recording the survey data, and enables them to concentrate on the interpretation and analysis part of their research.