從「資訊家電」到「多媒體個人電腦」：個人電腦從職場走入居家的話語研究

When the IC Value-system Meets the Domestic Field: The Analysis on the Discourse of Multi-media PCs in Taiwan

個人電腦是台灣形成電腦產業最重要的資訊產品。1995年左右個人電腦開始大舉進入居家領域。這所代表的不僅是電腦產品從職場轉移至家庭，更重要的是這代表原本以職場領域而形成的電腦科技價值判斷系統，進入了與職場在價值系統上對立的居家領域。本文從雜誌文本分析說明當時試圖帶領電腦科技進入居家領域的二種對立電腦產品：資訊家電及多媒體電腦。為何資訊家電所代表的論述策略失敗？這是傳統上被證明為有效的方法。而多媒體個人電腦的論述策略何以成功？其論述策略如何解決職場與居家的矛盾對立，同時讓個人電腦「兩棲」於職場及居家領域？

As for Taiwan, Personal Computers (PCs) are the most important products of information technologies to materialize the computer industry. Since 1995, PCs have greatly entered the household in Taiwan. In this paper, it is seen that the transition of market that targeted from work to household field was not only a new market strategy to sell more PCs, but also a social development of IC value-system appropriating into the household field. By contextual analysis of PC magazines, this paper tries to identify what discourses were formed in the magazines to bridge work and household fields, so that family members recognize personal PCs as 'the family PCs'.