運動賽會新聞中心服務之探討

An Analysis of Press Center Service in Sporting Events

現今運動賽會透過媒體的報導可提升宣傳效果，因此，滿足媒體需求的服務已經成為賽會辦理工作不可或缺之重要工作，許多賽會也都會成立相關單位提供媒體服務，本文試圖藉由媒體本質之說明闡述賽會新聞中心應有之服務內涵。經過探討顯示，賽會媒體服務內涵包括資訊內容服務、後勤服務、硬體空間及設備等，另亦提出建議供實務界及學術界參考。

Today, media plays a vital role in promoting any given sport event. For this reason, one of the important tasks for all event managers to do is in any way possible to satisfy the needs of media. Many event organizers set up a proprietary department in charge of media service. By introducing the nature of the media, this paper attempted to illicit the service scope of the media center. The service could be divided into three areas, including information service, logistic services and hardware-related services. In addition, the results could be used for further research as well as sport event managers.