盜版軟體使用意圖要素之研究：公平理論與社會認知理論

Critical Factors on Using Intention of Pirated Softwares: The View of Equity Theory and Social Cognitive Theory

臺灣已逐步邁向已開發國家的行列，智慧財產是國家發展重要的社會資源。根據IDC報告顯示，2009年臺灣軟體盜版率雖已降至38%，但因為盜版軟體所帶來的經濟損失卻高達72億元，因此瞭解影響軟體盜版的可能因素，以減少軟體盜版之情形乃為刻不容緩的課題。本研究針對高職學生進行資料蒐集，從公平理論與社會認知理論觀點，剖析影響學生使用盜版軟體意圖之要素。以AMOS進行資料分析，結果發現，公平知覺之互惠公平與分配公平、社會認知之道德推理、以及盜版軟體倫理效能對於盜版軟體使用意圖均呈現顯著的影響，而其中又以互惠公平的影響效果最為明顯。由此可見，欲降低學生對於盜版軟體的使用意圖，除可提高其使用合法軟體的公平知覺外，亦可強化其道德判斷與盜版軟體倫理效能。本研究結果將可作為政府、教育、廠商在制定盜版軟體相關策略時之參考。

Taiwan has gradually developed into a developed country and intellectual property has become an important social resource supporting the development of the country. According to a report of IDC, though the rate of Taiwan's software piracy in 2009 had dropped down to 38%, software piracy still caused an economic loss as much as 7.2 billion Taiwan dollar. Therefore, to understand the possible factors for software piracy and to improve the situation of software piracy have become urgent issues. This study, which is based on data collected from vocational students, analyzes the factors for motivating students’ using pirated software from the viewpoints of equity theory and social cognitive theory. After analyzing the data collected with the model of AMOS, this study finds that reciprocal fairness and distributive fairness of equity perception, moral reasoning and ethical computer self-efficacy of softlifting, all have significant influences on the motivation of using pirated software. And reciprocal fairness has the most significant influence. To reduce the motivation of vocational students using pirated, we should improve their equity perception of using legitimate software and strengthen their moral judgments and ethical perception of pirated software. The results of this study can be a good reference for the government, academics, and businesses when they are setting up strategies with regard to pirated software.