英文摘要 |
This paper links practical experiences and cases study in literatures to build a business value-net-integration model, which integrates the ”value-net” proposed by Brandenburger & Nalebuff (1996), and the ”ambidextrous organization” presented by Tushman & O'Reilly (1996). This model provides a thinking schema to help companies create value by integrating the external environment and the internal organization for business development in different stages. Moreover, it needs to consider not only the perspectives of the roles in the value net, but also the linkage of long-term and short-term objectives. It illustrates the rules to integrate business value net and explains the growth process by cases study. Finally, it is discovered that VITA Group develops from OBM, ODM and then OEM. Such experiences are different from other companies in Taiwan that its reasons are explained in this study. From the growth process of VITA, it is discovered that businesses should continuously survey the change of external environment and adjust the structure, task, people and culture of the internal organization to fitting the strategy. |