英文摘要 |
Following the past three decades of the Policy for Opening and Reform, Mainland China has gradually moved forwards onto the peak era of the social conflicts, in regards to the increasing lines of both its GDP per capita and the Gini coefficient. While the personal safety and commercial disputes of the Taiwan-based businesses have accordingly created some parts of these increasing Chinese social conflicts, a Chinese social image and its business environment can be examined through the "framing" of the cases reported by Taiwanese media. This research has studied those cases collected by the internet of The Straits Exchange Foundation (SEF) which plays a role as a quasi-official but influential media in dealing with the Chinese affairs of Taiwanese people since 1990.Based on three dimensions of the case-resources, the image of the case subjects, the presentation of the case subjects’ image, and six research issues arisen therein, this analysis has found that SEF media play an active role more than these Taiwanese business people involved in each individual case. A distinct contrast shows that both Taiwanese government and SEF have been reported as the parent-figured guardian angel, while the Chinese social image bears a more negative virtue with many unreasonable social practices.Nevertheless, in the light of both service and management for the Taiwan-based businesses, this research suggests that a fair, accessible and objective approach for case report can be better than the ideological framing by the SEF practice. |