英文摘要 |
This study extends previous research related to the technology acceptance model by conceptualizing the determinants of e-book reader adoption intentions. The authors test their hypotheses using self-reported data obtained from 360 respondents. The results show that TAM-based factors (i.e., perceived usefulness, perceived ease of use, and perceived enjoyment), TPB-based factors (i.e., attitudes and subjective norms), and self-identity-based factor (cosmopolitanism) all relate significantly to users' adoption intentions. In addition, through the use of quantile regression analysis, the study provides insights into the relative importance of six antecedents of adoption intentions. The authors discuss the managerial implications of their findings, as well as avenues for future research. |