英文摘要 |
To deal with uncertainty in the decision making process, the Fuzzy Analytical Hierarchy Process (FAHP) was used in this research to develop a possible process to select strategic alliance partners of the telecoms industry under the quick changing environment. Through literature review, a hierarchy with goal, criteria, and sub-criteria was proposed, and was later modified by the fuzzy Delphi method. Thirty Chunghwa Telecom high rank executives who actually participated in alliance selection decisions or related tasks were invited to independently appraise the alliance selection (sub) criteria and assign the relative weight. To practically apply the FAHP criteria weights, four alliance types were fuzzily evaluated. Both were later multiplied together to reveal the preference of partner selection. It was found that the complementing ability was the most important criteria. And the best strategic alliance partners are ranked in the order of supply and marketing alliances, different industry alliances, cooperatio n industry alliances, and no cooperation industry alliances. |