英文摘要 |
The rapid progress of Internet related technologies enables game industry, a new business model of on-line game. To respond and to gain a competitive advantage, players in this industry must build quickly a new combination of core resources. However, according to the Resource-based View of Firms, this initiative involves a long process of organizational learning and adaptation to accumulate the needed resources. During this process, new entrants might face difficulties due to the tight time pressure; on the other hand, established firms may get stuck in the middle due to the core rigidity inherited from the past. This study investigates the applicability of the RBV as a strategic guide of the firms in game industry, and understands how managers in this industry conquer successful1y the barriers in adapting the complex combination of their firm’s resources. The implications of the empirical evidence to the refinement of RBV theory are also discussed. |