應用層級分析法於臺灣地區國際快遞公司之評選

Carrier Selection of Express Mail Service in Taiwan - An Application of Analytic Hierarchy Process

隨著全球貿易及國際物流蓬勃發展，跨國間之經濟活動日益頻繁，對於國際快遞的需求也與日俱增。本研究藉由文獻回顧及專家訪談，篩選出評選國際快遞業之四大構面及16 項衡量指標，並以層級分析法（Analytic Hierarchy Process， AHP） 建立評估模式，由問卷調查求取各衡量指標之權重，最後以目前臺灣主要國際快遞業者洋基通運（DHL）、聯邦（FedEx） 及優比速（UPS） 為評選方案。研究結果顯示，「速度及可靠性」是顧客最重視的構面，其權重是「運送者資源」的二倍，而受訪者對於三家國際快遞業者的評選結果差異不大，可見各國際快遞業之經營方式及服務品質具有同質性。

The vigorous development of global trade and international logistics increases the frequencies of economic activities across countries and promotes the demand for express mail service (EMS). Based on literature review and interview with experts, this study selected 16 measures within four dimensions for assessing the carrier selection of EMS in Taiwan. The Analytic Hierarchy Process (AHP) was employed with a questionnaire survey from experts to establish an evaluation model to determine the weights of the measures. Using the choices of DHL, FedEx, and UPS as evaluation alternatives, the results showed that the dimension of 'speed and reliability' had highly importance which is twice larger than' carrier resources'. Furthermore, shippers, choices towards three carriers had shown little different, indicating that the operation and service quality of the carriers were homogenous.