英文摘要 |
In recent years, the competition in the shipping industry is more intense than decades. In order to keep and expand the market share as well as to prevent the excess supply in shipping market, the liner shipping companies joint strategic alliances .This study used the Fuzzy-AHP method to construct a model of partners selection .And we took Yang-Ming Line as an case, to discuss what the most important criterion while liner shipping select strategic alliance partners as well as which companies are the best choice plan. Empirical results show that prior choice partner companies are K Line, Hanjin and COSCO, it is the last solution consistency with Yang-Ming Line's decision. This also shows the method developed in this study enables the liner shipping company to gain an insight into alliance partners choice problem. |